All smart entrepreneurs know that in order to compete today you need a robust Web presence. But not everyone has yet embraced online video, which (according to many Web gurus) can increase your site's traffic and boost your sales. To learn more, I talked to Benjamin Wayne, president and CEO of Fliqz.com, a company that helps small and mid-sized businesses integrate video on their Web sites.
Rieva Lesonsky: It's quickly becoming a YouTube world. How can adding video to their sites better help entrepreneurs compete and grow?
Benjamin Wayne: Video can help businesses in three ways: drive increased traffic, drive more interactivity and page views, and drive increased [sales] conversion.
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