Using Social Media to Reach People Who Don't Use Social Media

1. Develop Relationships with People Who Bridge The Gap Inside Other Organizations

You may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would.

2. Use Web 2.0 Tools to Learn About Real Life Public Events

There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.

3. Make Your Blog an Email Newsletter and Promote it Elsewhere

If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.

4. Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of

There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online?

5. Use the Internet to Make Yourself Smarter In Real Life

The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.

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How Much Do Top Bloggers Make?

The media world is changing and its jobs are changing too. The rise of the blogger is an often-told story, but are the lucky few bloggers who do it for a living well paid? We did a survey to find out.

We asked 20 top-tier tech bloggers and social media consultants to tell us how much they get paid, by the post, by the hour or by the month - however their rates are set. Half of them told us, on the condition that we wouldn't disclose who they were or where they worked.

The end result is an anecdotal overview of what some of the top tech bloggers and social media consultants are making. These aren't the founders of big blogs, these are their employees and people who get work writing, doing trainings or consulting for tech companies.

There are a handful of people in tech blogging that make even more than this but the vast majority of people who get paid to blog get paid far less. To be honest we have no idea what it's like outside the Web 2.0 world. (Honestly, is it raining?) We hope that no one will be too angry with us if these numbers lead their employees to feel newly shortchanged and protest. These folks are at the top of their field.

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Ten Common Objections to Social Media Adoption and How You Can Respond

Steve Outing wrote a very good article at Editor and Publisher on Friday about the need for cultural change inside the newpapers around the US (found via the wonderful CyberJournalist.net). That article got me thinking that people in many different industries probably hear many of the same objections to new, social media and online tools. ("It takes too much time, conversations online are insipid" etc.)

I decided to make a list of the Top 10 Objections to New Online Tools and What You Can Say in Response. I surveyed my nearly 1300 friends on Twitter and got all kinds of thoughtful replies.

Below is that list; I hope you'll find it useful and leave comments helping to extend the conversation further. In my mind I'm thinking of everything from RSS and wikis to Twitter, Facebook and blogging. Online tools that leverage social connections.

Last month we wrote about an initiative called The Working Group where people trying to bring about innovation in big companies. Many readers probably know about Forrester analyst Jeremiah Owyang's fantastic blog, where he explains social media in a business context, often in a format you can take directly to the boss. There are lots of different resources available online to help the intrepid early adopter and I hope this list will be one of them.

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A Guide to Business Development 2.0

At least once each day I get a call from someone trying to sell me outsourced development services. It's difficult to not be frustrated with these calls and it is increasingly hard to be polite, because they come so frequently. Yet, more than frustrated, I am just puzzled. Does this tactic still work? Who in this day and age would give business based on a cold call? These companies could definitely use a dose of business development 2.0.

Because of these calls, for a while I have been thinking about the impact of the modern age on business development. In the good old days, it all boiled down to the salesmen with the big rolodexes who could close the deal. But clearly, the rules have changed. How does business development work this days? What makes sense and what does not? In this post we take a look.

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