Steve Outing wrote a very good article at Editor and Publisher on Friday about the need for cultural change inside the newpapers around the US (found via the wonderful CyberJournalist.net). That article got me thinking that people in many different industries probably hear many of the same objections to new, social media and online tools. ("It takes too much time, conversations online are insipid" etc.)
I decided to make a list of the Top 10 Objections to New Online Tools and What You Can Say in Response. I surveyed my nearly 1300 friends on Twitter and got all kinds of thoughtful replies.
Below is that list; I hope you'll find it useful and leave comments helping to extend the conversation further. In my mind I'm thinking of everything from RSS and wikis to Twitter, Facebook and blogging. Online tools that leverage social connections.
Last month we wrote about an initiative called The Working Group where people trying to bring about innovation in big companies. Many readers probably know about Forrester analyst Jeremiah Owyang's fantastic blog, where he explains social media in a business context, often in a format you can take directly to the boss. There are lots of different resources available online to help the intrepid early adopter and I hope this list will be one of them.
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