I have recently been discussing with clients and the blogosphere why it is important for companies to author blogs.
This evening, in lieu of the last week of economic turmoil on Wall Street, I did a quick search on Google for the term, "CEO".
The top articles returned were very negative in nature. What can a company do to counter the onslaught of negative press and foster an image of customer service and relations?
Step one: set aside a tiny amount of your marketing or public relations budget to start and maintain a blog.
Step two: discuss relevant corporate issues and bring your customers and concerned interests one step closer to the board room.
This evening, in lieu of the last week of economic turmoil on Wall Street, I did a quick search on Google for the term, "CEO".
The top articles returned were very negative in nature. What can a company do to counter the onslaught of negative press and foster an image of customer service and relations?
Step one: set aside a tiny amount of your marketing or public relations budget to start and maintain a blog.
Step two: discuss relevant corporate issues and bring your customers and concerned interests one step closer to the board room.
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