CNN falls for rumor –sinking Apple stock
A rumor created by community created news site iReport that falsified CEO Steve Jobs having a heart attack spread to mainstream media website CNN, and caused a dip in stock price. User generated content will always have the risk of falsified content.
Exxon Mobil Brandjacked in Twitter
The twitter community (myself included) was eager to embrace “Janet” a no holds barred up front in your face corporate representative that was ready to tackle the hard issues –sometimes without grace. Unfortunately, to the Twittersphere’s surprise and Exxon, Janet, is not an official company representative she claimed to be. Read the story to unravel the multiple angles to this unique case.
JC Penney brandjacked by fake “sex” Ad
We’re seeing more ads being created. In this case a ‘third party vendor’ (agency, I think) created this and submitted it to Cannes. JC Penney wasn’t happy and had it removed from YouTube. Unfortunately, blogs picked it up and it will never go away, video is here, I know you want to click.
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