It’s no secret that the rise of the Internet has hit the newspaper industry hard. A recent survey by Pew Research Center illuminates this fact, revealing that more than 50% of 259 papers surveyed reported significant layoffs of newsroom staff.
To combat this attrition, newspapers are fighting back by creating blogs and microsites that allow readers to focus their attention on specific topics, and journalists are being trained to create and upload video content for the Web. Niche online ad networks are also gaining popularity, whereby newspapers band together to sell ads online. Industry observers are suggesting that newspaper publishers should publish digital editions for PDAs and cell phones and also publish more Web-only content.
Source: Mediaweek
To combat this attrition, newspapers are fighting back by creating blogs and microsites that allow readers to focus their attention on specific topics, and journalists are being trained to create and upload video content for the Web. Niche online ad networks are also gaining popularity, whereby newspapers band together to sell ads online. Industry observers are suggesting that newspaper publishers should publish digital editions for PDAs and cell phones and also publish more Web-only content.
Source: Mediaweek
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