With the flurry following the election results of the past week, it's no wonder that many industry insiders are pointing out the importance of social media in Barack Obama's campaign. These snapshots of social media stats, taken Nov. 3, 2008, show the figures behind each candidate's online standing:
Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain
MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811
Obama has 380% more supporters than McCain
YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 Subscribers: 28,419, (uploads about 2 a day), Channel Views: 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain
Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain
[Stats taken from the Web Strategy Blog by Jeremiah.]
Even just glancing at these statistics make it clear that Obama dominated the social media stratosphere. And given that the 2008 election had a record turnout, with media coverage that looked more like the Oscar pre-show, it seems clear that using this kind of platform grants access to a wide, diverse group of individuals who are ready and willing to listen.
There's a lesson about the future of interactive marketing in all this. The success of the Obama campaign, and its seamless integration of social media with other, more traditional campaign tactics, serve as a excellent reminder of the growing importance of social media, and how many companies must learn to embrace these new trends if they want to get their message heard, like Obama...or be left behind surrounded by unheard, mixed messages like McCain.
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain
MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811
Obama has 380% more supporters than McCain
YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 Subscribers: 28,419, (uploads about 2 a day), Channel Views: 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain
[Stats taken from the Web Strategy Blog by Jeremiah.]
Even just glancing at these statistics make it clear that Obama dominated the social media stratosphere. And given that the 2008 election had a record turnout, with media coverage that looked more like the Oscar pre-show, it seems clear that using this kind of platform grants access to a wide, diverse group of individuals who are ready and willing to listen.
There's a lesson about the future of interactive marketing in all this. The success of the Obama campaign, and its seamless integration of social media with other, more traditional campaign tactics, serve as a excellent reminder of the growing importance of social media, and how many companies must learn to embrace these new trends if they want to get their message heard, like Obama...or be left behind surrounded by unheard, mixed messages like McCain.
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