by J. Butler, Content Development Specialist
By now, it’s hard to scroll down any kind of social media blog, news outlet or networking site without hearing at least one mention of viral darling Susan Boyle. This inspiring story has attracted attention from online and traditional media alike; the singing sensation even nabbed an interview on Larry King.
On the off chance you haven’t heard of her, she’s a 47 year old unemployed woman from Scotland who recently appeared on the UK show Britain’s Got Talent (a variety show seeking the most talented people in the country). It's a classic story of triumph and defeating expectations: her frumpy appearance, down to earth manner and drab clothing had the judges and audience preparing their most effective eye rolls. But when she opened her mouth, a truly stunning rendition of “I Dreamed a Dream” from musical Les Miserables filled the theater—and every person in that place who had judged her prematurely was left speechless.
It’s always hard to pinpoint why a particular online element ever becomes viral, but why is this one in particular so popular? It’s fast becoming one of the most watched YouTube videos of all time, slowly gaining traction on YouTube mainstays like Obama’s victory speech or Tina Fey’s infamous Sarah Palin appearances.
Graphic from Mashable.
It’s hard to say exactly why, naturally, though plenty of online sources have tried to figure it out. Cal Thomas called her a “phenomenon” that teaches a superficial media to focus on inner beauty first. Kendall Allen of MediaPost Publications chalks it up to the human need to feel something—from metaphors to media—at a instinctual gut level.
I think when the dust settles on this Susan Boyle chapter of social media, what will remain as the more remarkable story may not be her considerable vocal talents—but the reactions of an online community to hearing it.
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