Wednesday, July 21, 2010

Rooms and Sites Come True

Rooms Come True is more than a furniture store. In fact, as their name suggests, it is about making dreams come true for parents of infants, little girls and boys, tweens and teens. Whether the dream centres around an animal kingdom, a sport or superhero, a princess or hues of pink, Rooms Come True provides the design elements and furniture to make it happen.

Owner of St. John's children's furniture store, Michelle Collins, says: "At Rooms Come True we want customers to relax, enjoy and walk away with great ideas for a room that they are excited to create and the products necessary to bring it all together



Michelle's vision for her store became the inspiration for her new website that Applecore is pleased to have created in collaboration with Michelle. The challenge was to create the same feeling of excitement, adventure, design and magic that a visitor to Michelle's store experiences. The website offers only a taste of the in-store experience where friendly and knowledgeable staff wait to listen, provide advice and ideas and help to create the perfect room for kids, from infant to teen.

Visit Rooms Come True at 585 Torbay Road St. John's after visiting the Rooms Come True website, or call Rooms Come True at 709-722-7788.

Applecore Interactive is pleased to have collaborated with Rooms Come True on another successful web project.

Monday, July 19, 2010

Social Media Challenges- A List to Help You Overcome Them

Jeremiah Owyangn, Industry Analyst, Founding Partner for Altimeter Group, and Columnist for Forbes CMO Network writes:

Matrix: Challenges of the Social Technology Industry, July 2010 Edition

While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges.

First of all, have the right mindset. The savvy person will realize this isn’t a list of gripes, but instead an opportunity list. Leaders at vendors, agencies, or brands will see these list of challenges of problems to fix and monetize. If you’re in this space, you’ll want to send this list to your product teams, or strategy teams so they can think about how to solve many of these issues –or at a minimum,be prepared for it.

For the detailed list of social media challenges visit:

http://www.web-strategist.com/blog/2010/07/05/matrix-challenges-of-the-social-technology-industry-july-2010-edition/?utm_source=feedburner

Friday, July 16, 2010

5 Key Trends of 2010: Half-Year Report for The Web

An interesting article on some trends that have developed thus far this year. Which trends are you following?

It's now a little over 6 months into 2010, so a good time to reflect on the highlights of the year so far. At the beginning of the year, we identified some key trends to track: (in alphabetical order) Augmented Reality, Internet of Things, Mobile, Real-Time Web, Structured Data.

Mobile and Real-Time Web have been particularly eventful in 2010. Augmented Reality and Internet of Things are both early stage trends, but have continued to edge towards the mainstream this year. The movement towards Structured Data has made significant progress in 2010, primarily thanks to RDFa and the adoption of that Semantic Web format by Facebook, Google and other big companies.

To read the full article 5 Key Trends of 2010: Half-Year Report for The Web on Read Write Web visit:

http://www.readwriteweb.com/archives/5_key_trends_of_2010_half-year_report_for_the_web.php?utm_source=feedburner

Thursday, July 15, 2010

10 Lessons of Web Start Up

Be Narrow, Be Different, Be Casual...

Just a few of the ten lessons that Evan Williams, creator of Blogger and Twitter, gives on Web Start Up.

#1: Be Narrow
- Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too. Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do. Small things, like a microscopic world, almost always turn out to be bigger than you think when you zoom in. You can much more easily position and market yourself when more focused. And when it comes to partnering, or being acquired, there's less chance for conflict. This is all so logical and, yet, there's a resistance to focusing. I think it comes from a fear of being trivial. Just remember: If you get to be #1 in your category, but your category is too small, then you can broaden your scope—and you can do so with leverage.



For all 10 great lessons to a Successful Web Start Up read the full article:

http://davidhieatt.typepad.com/doonethingwell/2010/01/10-lessons-of-a-web-start-up.html

Monday, May 3, 2010

Hitting the High Notes

For me, Lady Cove Women’s Choir celebrates the joys of sisterhood. Our music-making is the truest expression of respect, trust, friendship and joy!” This quote from one of the members of one of Newfoundland and Labrador's finest cultural products, the Lady Cove Women's Choir, captures the essence of what this young choir is about.

In its just over six years of existence, the choir's achievements are astounding. Its international and national accomplishments are a testament to the spirit behind the work of this group of very talented women.

Applecore is privileged to have worked with the choir in developing its brand new web site. Choral music comes alive through the "Featured Track Listing" on the front page. Twitter, Facebook and RSS connections ensure that every web viewer can easily slot into the choir's online community.

E-commerce has been integrated into the site - support and even buy the Lady Cove Specialty Teas online. A members' only section allows choir members to share information such as sheet music and documentation. Applecore is always happy to rub a bit of its "green" onto its projects!

Thank you for wonderful project collaboration - don't miss the Choir's two upcoming performances - RhythmSong on May 8 2010, and SummerSong on June 5 2010.

Wednesday, March 31, 2010

Sponsors and Partners

The Kids Eat Smart Foundation of Newfoundland and Labrador is a provincial organization that ensures that children attend school well-nourished and ready to learn. Its breakfast clubs across the province are supported by more than 4,000 volunteers.

Sponsorship as a Way to Give Back
Kids Eat Smart is only one of the causes Applecore Interactive has actively supported over the past decade. "Sponsorship is one of the most rewarding promotional partnerships any business can experience," says C.O.O. Wilma Hartmann. "It is a way to give back to a community and to make a difference to those causes that are important to us."

Being a Part of Successful Growth
In the early 2000's Applecore worked with the Kids Eat Smart Foundation in its rebranding which now flourishes in the hands of the organization's own staff. Watching the organization grow and support more than 200 breakfast clubs today is great reward to any sponsor and partner.

Camaraderie Amongst Sponsors
The Foundation keenly recognizes the value of its sponsors and partners - something every business looks for when it chooses to partner. The camaraderie amongst Kids Eat Smart donors bridges the divide between business rivals - recognition of a great cause taps into the very best in corporate spirit. Says Wilma, "It has been a privilege to rub shoulders with the some of the region's greatest corporations in unified support of a great cause."

Our Other Partnerships
Applecore's current sponsorships also includes the 2010 Juno Awards Ruckus on the Edge, the Health Care Foundation, Prof. TA Loeffler's 2010 Everest expedition and the Applecore Women's Hockey team (whose favourite place is the top of the women's recreational league!)

Sunday, March 21, 2010

De-stress Online with StressChat.ca

Every day thousands of employees, managers, customer service representatives, health care workers and emergency response professionals are faced with work-related stress that over time creates mental and physical illnesses.

Ontario stress counsellor Heidi Cowie realized that there is a big need to provide help in a different way. She decided it was time to act and started Stress Chat, a web-based counselling service available through online appointments and through live online chat. Stress Chat offers individual counselling as well as corporate programs. Clients are in control through making appointments online or through anonymous online chat in the case of an emergency. Stress Chat has a group of qualified and experienced stress counsellors on staff - an individual is paired with the most suitable counsellor after an initial online assessment.

Applecore is pleased to have partnered with Heidi to create her new website. Considering the health impact of unmanaged stress, this web-based service can prove to be invaluable to you and your work place. It is available when needed, offers help and is anonymous.

If you are considering personal counselling or a corporate program for your organization, visit stresschat.ca.

Wednesday, March 10, 2010

Countdown to the Big Ruckus

One big Ruckus is about to hit the Rock - a week long music fest with Canada's best and most popular musicians rocking it out in a grand finale on 18 April with the 2010 Juno Awards.

Applecore recently launched the new website, Ruckus on the Edge, for Juno Week.

But today no website is happy alone. To round out the effort, we also created a social media strategy with its own Facebook page (join more than 1700 other fans!), a Flickr photo stream (the pictures you see there is nothing compared to what is about to be added!), YouTube video channel (the party has already started!) and a Twitter stream (you got to stay up to date with the action!)

Canada's top musicians are coming to St. John's for the Junos - and so is a crowd of other people... see the week's schedule on the site. If you're one of the unlucky ones, don't feel left out - join the action online.

Saturday, February 13, 2010

TA Loeffler and Flat Stanley visit Applecore

Applecore's team was delighted to have adventurer and Everest climber, TA Loeffler, visit on Friday. She brought with her a special guest: Flat Stanley, who will be climbing with her in March this year in an attempt to summit Mount Everest - a first for Flat Stanley.

Flat Stanley is a flat character that travels all over the globe and writes about his travels and collects photographs as part of an education initiative on behalf of K-12 students. A school in Corner Brook, Newfoundland approached TA with a request to take Flat Stanley with her on her arduous training schedule and on the expedition planned to start at the end of March.

Applecore has been sponsoring professor in Outdoor Recreation, TA Loeffler on expeditions to 6 of the world's 7 tallest peaks and our flag will travel with TA once more on her second attempt to summit Everest.

TA's inspiring message to our team on Friday again asked the question of what our individual and collective Everests are. She shared her lessons from high places - wisdom collected about holding the vision of the the peak while taking the steps - with Applecore's team who has been supporting her marketing and PR online and offline since 2005. Visit TA's website for more photographs and information.

TA Loeffler and the Applecore flag at the summit of Mount Elbrus in Russia, Europe's highest peak.

Add Image
Summit of Kilimanjaro 2008, highest peak in Africa.

Ojos de Salado, Chile, highest peak in South America.

Not a flag this time, but an apple that mysteriously disappeared from our board room - on the summit of Aconcagua in Argentina.

Monday, January 25, 2010

5 More Reasons Why IE6 Must Die

It’s no secret that we don’t like Internet Explorer 6 (IE6), the outdated 10+ year old browser still used by 15-25% of people on the web. Last year, we called for IE6 to die so that the web could move on with new innovations such as HTML 5.

Now Internet Explorer, specifically IE6, is under fire again after a critical IE vulnerability was implicated for the attack on Google’s infrastructure by Chinese hackers. While IE6 criticism is not a new phenomenon, last week’s events give those of us who advocate for the abolition of IE6 (myself included) new ammunition.

Whether you work for a company that won’t get rid of IE6 or have parents that just don’t see the need to ugprade, here are five new reasons to upgrade or switch browsers:

1. Your security and your company’s security are at risk: There’s no other way to lay it out: if the security of Google, Yahoo, and around 20 other companies were compromised due to people still running IE6, then your security is at risk too. Upgrading after a hacker uses this exploit to steal your information is simply too late, especially if you hold sensitive customer data.

2. World governments are suggesting you switch browsers: Both Germany and France have issued warnings about Internet Explorer, asking citizens to switch to prevent the same type of breach that affected Google.

[ Read Entire Article ]

Tuesday, January 5, 2010

Success for 2010!

We've made our resolutions... what do yours look like? It is the year for integrating media across platforms and bringing it all together on your website. Integrate your blog with your site, as well as your tweets and other social media.

Keeping your website fresh and up to date has become as easy as thumb typing a few sentences on a smart phone before boarding a plane. May we suggest a few items for your 2010 list?

  • Update the footer of your website to 2010 (one of the small things that is so easily overlooked)
  • Refresh at least your front page content with a new message
  • Add your latest photos and testimonials
  • Make sure your business is added to Google Maps
  • Update your online marketing plan
  • Write a guest contribution to a high profile blog
  • Google, Yahoo and Bing yourself and check what search engines reveal about you.

Monday, December 21, 2009

Season's Greetings

Applecore Interactive wishes all its clients, suppliers and supporters a Merry Christmas, Happy Holidays and a Successful 2010.

Our offices will be closed from 25 December to reopen on Monday January 4, 2010.

We look forward to achieving great things together in the New Year!

Thursday, December 10, 2009

Applecore Joins WEConnect


Applecore Interactive has become certified by WEConnect Canada as a Women Business Enterprise. This process lists Applecore Interactive as a certified supplier of web and interactive marketing services with multinational organizations and government in Canada and the US who seek to purchase services from women-owned businesses. Says Deborah Bourden, Applecore CEO: “These large organizations have a mandate to diversify their supply chains. As a certified supplier Applecore Interactive is excited about these new partnership opportunities.”

Friday, December 4, 2009

Health Care Foundation Virtual Tree of Memories launch with NTV


Sharon Snow interviews Catherine Barrett and Lisa Gushue from the Health Care Foundation during the launch of the Virtual Tree of Memories on the Foundation's new website. Watch for Applecore's Trent Skanes giving a demonstration on how to donate to the fundraiser online.

We were thrilled to be included! Our offices were in full holiday regalia for the event--and it's beginning to look a lot like Christmas! Thanks to NTV and the Health Care Foundation for the opportunity.

Monday, November 23, 2009

Amazing Resources for the Curious Designer


by J. Butler, Content Development Specialist



Any Creative will tell you-- sometimes the only thing that will get your juices flowing is to take a break and dig for inspiration in other places. And what better place to do that than online, where the only limit is your imagination? There are tons of resources out there for even the most discriminating designer.

We asked our art department for a few of their favorites.

Smashing Magazine
If you haven't heard of this website, that won't be for long. One of the staples of the online design community, Smashing Magazine produces unbeatable and comprehensive posts on all things design, from web design to blog trends to Photoshop tips. Bookmark this and you'll find yourself constantly revisiting.

From type-seller and merch giant Veer comes two blogs: The Skinny and the Fat. The Skinny displays inspirations and updates from the company at large, while the Fat is an online community made up of Veer members. Both blogs are amazing resources to inspire and keep you in the know with offbeat, unconventional design around the globe.

Maybe not strictly a design resource, but a great way to refresh your mind. Creator David McCandless wanted to create a site that conveyed a wealth of stats, ideas and issues in a beautifully designed package; thus, InformationIsBeautiful.net was born. If you need to see design in a fresh light, click over to this site to get a new perspective.

Part of the Fuel network, this site is dedicated to focusing your creative mind into productivity and discipline. With simple solutions to common problems that plague creatives, Fuel Your Creativity is a handy resource indeed.

On the surface, a simple collection of beautiful product design from around the world--most of which, chances are, you've never heard of. But look closer, and observe the use of color, the streamlined finished product, the clean, minimalist web design...what's that? It may be inspiration calling.

Innovative, way outside the box logo design and branding. Covers not only actual examples of logos, but interviews with important names and branders the world over.


Other Great Resources:

Just for Fun:

Arial or Helvetica?
Think you know Arial from Helvetica? Test your typography know-how with this quick and simple quiz.

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Now get out there and get inspired!

Tuesday, November 17, 2009

Fixes to Common Internet Explorer Bugs

by Gregory Pike, Web Developer

I cannot imagine there is a web developer out there who has not experienced their share of CSS headaches with Internet Explorer browsers. Rendering issues in Internet Explorer are rampant.

Developer Siddharth has compiled a list of the most common IE Bugs as well as multiple options for fixing them. His examples are concise and easy to follow using css and imagery to guide the reader.

Some of the topics he touches on include:

  • Centering a layout
  • Staircase effect
  • Double margin on floated elements
  • Inability to have elements with small heights
  • Auto overflow and relatively positioned items
  • Fixing the broken box model
  • Setting a minimum width and height
  • Floated layout misbehaving
  • Space between list items

The article is 9 Most Common IE Bugs and How to Fix Them.

Monday, November 16, 2009

Twitter's Newest Feature!

by J. Butler, Content Development Specialist

Logging into the Applecore Twitter account this morning, I noticed a new addition that had popped up unexpectedly: the Lists feature.
Lists simply let you group the people you follow on Twitter into shorter, easier to follow lists. Like "Sports" "News" and "Entertainment," maybe. Or "England" "Canada" and "St. John's." Perhaps "Friends" "Family" or "Co-workers." What's more, any lists that you make or are featured on are also viewable via your profile...there's a new link next to your followers that tells you exactly how many lists you're on.

However you use it, it's sure to make the wide world of Twitter more personal and useful across the board.

Friday, November 13, 2009

CWT Harvey's Travel Refreshes Website

CWT Harvey's Travel is a travel booking agency that offers many unique and valuable services to its travelers to ease the stress of trip planning. The company operates from 22 offices throughout Atlantic Canada, with their headquarters in St. John’s.

As leaders in corporate, leisure and group travel, their website needed to be streamlined to better suit that identity. And now, the refreshed online face of Harvey's Travel is complete! Clean, bright and a dream to navigate, the site now reflects the fast-paced, fun world of travel. Refitted with a newly designed Content Management System, updating the freshest vacation offers in a timely fashion has never been easier.

With bright colors working alongside the streamlined interface, the website now better reflects the personality of Harvey's Travel: on the one side, an exciting, helpful place to plan a memorable vacation, and on the other, a professional, accommodating resource for the seasoned business traveler.

Check out the finished product here.

Tuesday, November 10, 2009

Harvard Explores the Future of Social Media



by Jill Butler, Content Development Specialist

A remarkable social media experiment is happening on the campus of one of America’s most prestigious universities.

Harvard University has made Justice, one of the school's most popular courses, available online. Professor Michael Sandel is an internationally renowned mind, and explores political philosophy through thought-provoking topics such as same-sex marriage, civil rights and whether lying can ever be good. It’s a great way to educate Harvard students, but then, distance courses are nothing new on any university campus, even before the internet.

If the story stopped there, Applecore wouldn’t be writing a blog post about it.

Because this course isn’t only a course for Harvard students. This is available to anyone with the inclination and an Internet connection.

Each lesson—which run about 55 minutes each—has been loaded onto YouTube and posted to its website, which also features reading lists, pop quizzes and a discussion circle.

So really, it’s like you’re attending Harvard, but without paying the sizable tuition or stirring from the comfort of your own home.

What’s the Why?

My first thought when I heard about this was trying to figure out why Harvard would do this. And after much reflection, I think it can be explained in a word: exposure.

After all, the press coverage of this virtually unprecedented move by an Ivy League college has been extensive, and very positive.

But isn’t Harvard essentially trading their intellectual advantage for a couple of press releases? After all, prestige and exclusivity is what makes Harvard an impressive note on your resume, not that just anyone who’s willing to listen can benefit.

This is where the extraordinary part comes in.

Harvard Leads the Future

The Ivy League hasn’t exactly built a reputation for going with the flow. Introducing this high-production, universal course offering demonstrates that Harvard is not just some stuffy out of touch institution unable to keep up with new media and the latest technologies.

But what’s more, this website could go a long way for improving public opinion of the school, which goes a long way in a recession when many people question spending thousands more on an education which no longer guarantees success. Now, everyone can have a taste to see what all the fuss is about.

And let me tell you—this online course is not filler. It’s thought-provoking and intellectually vigorous, demanding you pay attention from the word go. It’s a great chance to see why a Harvard education is so valuable.

Where’s the Real Lesson?

But most of all, this legitimizes social media in a way that is unprecedented. YouTube isn’t just clips of animals doing funny things; Harvard University, the creme de la creme, uses it to teach its students! Comment boards aren't just a haven for slang; it can be the birthplace of carefully considered philosophical discussion!

This goes a long way in demonstrating the real future of social media. When YouTube was first introduced, did anyone really imagine that it would be adopted by a prestigious college to explore complex ideas of human development? To reach and educate a global audience?

Beyond instant messaging, Facebook pokes, or retweets, this makes it clear that the future of social media is as limitless as our imagination. Or perhaps, more accurately, our ambition.

Monday, November 9, 2009

Why Your Company Needs a Website

Applecore Interactive CEO Deborah Bourden was a guest on Roaring Women Radio this weekend, discussing the importance of company websites and figuring out why your company needs one.

Monday, October 26, 2009

How to Create a Facebook Fan Page for Your Small Business

So you’ve got a business. If you’re playing your cards right, your company is going to have at least a few people who are big fans. But what can you do with this goodwill, and how can you channel something as abstract into a positive opinion of your company?

That’s easy. Create a Facebook fan page!

It’s a great way to gather all your biggest fans in one place, not to mention promote your business. It’s not the time to ignore Facebook—doing that means missing out on catching the attention of potential clients for your business.

The Very Basics

First of all, Facebook only lets a user have one fan page at a time, so make you’re not admin of one already!

You’ll need to log in, and scroll down to the bottom of the page. There, you’ll see these icons:

You’ll want to click on the one that says “Ads and Pages.” From here, you’ll be taken to a screen like this:

You’ll see two options: one to create a targeted ad and one to create a page. This second one is the one you want. You’ll be taken to the screen below and asked to fill out your page’s information. You’ll need to provide your full name so that Facebook can authenticate you; fake pages and unofficial fan pages are not permitted under Facebook’s Pages Guidelines. But you’re creating a fan page for your business, so you have nothing to worry about!

From there, you’ll be able to customize your page, adding your company logo, some employees, maybe a mission statement or two. Here’s ours:


Beyond the Basics

Congratulations! You've just created a fan page of which others can “Become a Fan.” A basic fan page includes a wall, newsfeed, photos, videos and list of fans—it’s basically a profile page for your business. But if you really want to make the most of your page, you’ll want to investigate different Facebooks applications, widgets and Flash boxes to liven up your page and make it a place your fans will check up on regularly.

Some suggestions to get you started:

  • If you have a company blog, why not add an RSS Feed to your page to tell all your fans when there’s a new post?
  • Try holding a contest to get your fans involved with the page; the aim here is not to wow your customers with something flashy, but to reward their loyalty.
  • Browse through Facebook Application Database to get a better idea of what’s out there…there are hundreds of apps!

Just remember: don’t go overboard. Keep your page’s usability in mind at all times, and loading it with too many gadgets will take away from that. You want your page to be a place that fans like to visit, not something that confuses them with flashing lights or intrusive sounds!

Make membership of your fan page like a special club anyone would want to be a part of by updating often, with lots of great links or company news. Got a launch happening soon? That should definitely be on your page. But if you ate a big lunch and are now stuffed full? Better save it for your personal Facebook account.

To wrap up, treat this page as an extension of your brand. This fan page is your company’s ambassador on Facebook, and you should keep it fresh, updated and always interactive.

A Word of Advice...

Of course, this is all on a very small scale. The bigger your company is, the more work your social media ventures require. Why not consult the people in the know?

Friday, October 16, 2009

9 for '09: Current Web Trends


by Jill Butler, Content Development Specialist

Our art and tech department banded together for this blog entry-- a survey of the top web design trends for 2009. Read on to find out all about how Technology, Creativity and Strategy are changing online.

TECHNOLOGY


1. Mobile Compatibility

Site: Pizza Hut

With more and more users getting their daily web surfing done on their iPhones or Blackberrys, smart websites have made the leap to offering content that either works well with or is specifically designed for these devices. Check out Pizza Hut's innovative iPhone app, that allows the user to order their pizza from the palm of their hand.

2. Online video/ Internet TV

Site: NBC.com

Regular TV-watching has become a thing of the past. After all, with the busy schedules and tightening household budgets of many tech-savvy TV lovers, cable just isn't convenient. So they turn to the Internet, which offers full episodes, either for download or streaming, whenever and however you want them. The smart networks, like NBC or the CW, have turned what might look like a cash-drain into an opportunity, offering exclusive content online and becoming the best source for reliable, quality online programming. As the old saying goes: if you can't beat 'em, join 'em.

3. Personalization

Site: iGoogle

The web can only be what you make it--and the trend towards making it your own has been growing steadily. With leaders like Google, even the browser you use to surf the web can be completely customized to suit your taste and needs. That's more or less the entire purpose of iGoogle--one stop for local weather, custom features, and news feeds that cater you YOUR every demand.

CREATIVITY

4. The Big Picture (layouts)

Site: The White House

This is a hot one: designers have been going for the high impact statement more and more, with bold, eye-catching banners and header that incorporate content and are more than a pretty face. The White's homepage is a great example of that--using their carousel-style banner to display important links and information.

5. Minimal: White Space and Then Some

Site: Concentric Studio

Clean, straightforward and useful--the trend to have more of nothing has been catching on for a while now, as more designers opt to de-clutter their web spaces and put focus on only the most important elements of the website. The upside? The user doesn't get overwhelmed by too much information only choice -- there is only where you want to guide them.

6. Big and Bold: HUGE typography, illustrations and vibrant graphics

Site: National Television

If you want big, eye-catching communication, there's nothing like a sure bet. Placing emphasis on words and putting illustration front and center has a fresh, almost European feel, giving the website an equal focus on design and communication.

STRATEGY

7. Keeping up with social media

Site: Fuel Your Creativity

More website are realizing the power of putting social media front and center--like Fuel Your Creativity has done here. It's wise to put these hotlinks in a very visible place, making it as easy as possible for any interested users to click on your blog, visit your Facebook page, or subscribe to your Twitter. There's no point in hiding these links-- you want people to use them, so gathering them into a one-stop corner of your website is a smart move.

8. Closing the Back Door

Site: Web Design Ledger

The "back door," in this case, refers to ways that stop your readers from clicking away from your blog or website--namely, by getting them interested in something else they'll find useful. There are many ways to do this, but one that is gaining speed is the "Related Links" widget. By using this feature, placed at the bottom of a blog post or page, you can catch your user's attention while you've still got it, and point them in other directions they may find helpful. It's good for them--they find out more about a topic they're interested in--but it's great for you--you get to keep your reader for a longer visit.

9. “Speaking” navigation


Looking for clarity? You can't go wrong by adding this feature. "Speaking" navigation is more or less what it sounds like--instead of having simple, one or two word navigation (such as "Home" or "About Us") you use the coveted space to expand just a little on your company. This is especially helpful if the navigation your company has chosen is unconventional. It also gives you another chance to be personable and really connect with the people using your website--which is never a bad thing.

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That's our top nine web design trends for '09. Got anything to add? Leave it in the comments; we'd love to hear your thoughts.