Applecore Interactive builds attractive, accessible standards – compliant websites

Applecore Interactive follows the three pillars of web standards to achieve attractive, accessible standards – compliant websites:

• Structure: using semantically correct structural (x)HTML for a documents structure
• Presentation: for all presentation and layout we use Cascading Style Sheets (CSS) a language appropriate for implementing a web page’s presentational affects.
• Behaviour: the appropriate server-side or client-side scripting language to bring in dynamic behaviour and business logic

Ensuring the separation of these three pillars and bringing them together in a modern web development process we are able to ensure accessibility to the people who browse the web in alternative ways including portable devices and screen readers. The separation of structure and presentation delivers web content to people with physical and visual impairments in a structured way that allows them to browse a webpage with tools that are best suited to their needs.

This structured delivery also remains accessible to non-human internet users most importantly search engines.

The presentational aspects are more tightly controlled through one technology and therefore will work in all modern browsers and can be customized to work in non-standard and legacy browsers such as Internet Explorer 6 and below.

Working with the three pillars is future compliant.

Interactive marketing plays cupid as brands court king consumer

BANGALORE: As young consumers grow in influence, the use of interactive and experiential marketing is becoming mainstream, transforming from idea which brands just used to dabble in. Consumers, especially the youth, are no longer just a 'target audience', but partners that brands must connect with.

Take for example India's largest watchmaker Titan, which tied up with Radio One for a week, renaming the station Fast Track 94.3 FM, for their brand's 'Move on' campaign. Listeners were asked to come up with different ways to use the tagline, generating over 5,000 SMSes and 3,000 calls.

"Our interactive marketing budget will touch 20% soon," said Fast Track's marketing head Simeran Bhasin.

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As digit marketing booms, remember the basics

As the digital age takes further hold over the industry, John Sawyer's advice is to stick with the basics - and no matter how cool the technology, it's still the message that matters.

Quite often clients are so taken by emerging interactive marketing techniques and technology that they ignore that first they need a strong marketing and branding strategy. Then they can identify the tool that works best for their company and brand.

"This enthusiasm about this new technology gets them going in a certain direction, and we find out later it wasn't the right use of their resources," said Sawyer, the chief strategy officer at the Grey Matter Group in Grand Rapids.

"They forget about their objectives or their marketing strategy."

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Understanding Web Readers (and Non-Readers) − Creating Usable and Effective Web Content

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