Why you can't afford to stay dumb about SEO

Entrepreneur Anita Campbell, who launched a media and information service, says her business success depends on customers finding her Web site, so she has had to become an expert in search-engine optimization. Even if you hire SEO consultants it pays to learn the basics, she says. At the same time, don't be afraid to spend money on Web professionals to improve your marketing and sales. She wishes she had.

[ Read Entire Article ]

Supercharge Your Web Site with Video

All smart entrepreneurs know that in order to compete today you need a robust Web presence. But not everyone has yet embraced online video, which (according to many Web gurus) can increase your site's traffic and boost your sales. To learn more, I talked to Benjamin Wayne, president and CEO of Fliqz.com, a company that helps small and mid-sized businesses integrate video on their Web sites.

Rieva Lesonsky: It's quickly becoming a YouTube world. How can adding video to their sites better help entrepreneurs compete and grow?

Benjamin Wayne: Video can help businesses in three ways: drive increased traffic, drive more interactivity and page views, and drive increased [sales] conversion.

[ Read Entire Article ]