Kelsey Group, a search and directory research firm, is predicting a boom in online marketing by home- and trade-services businesses. Today, just 33% of these businesses have Web sites, but Kelsey says that will nearly double by 2010. "Web sites will be viewed as a cost-effective alternative; a channel that didn't make sense in a booming market will fast become a necessity," the firm said in a news release. It suggests home-services businesses pay attention to consumer referral and community sites like Angie's List and ServiceMagic.
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