Thursday, November 27, 2008

10 Futuristic Concept Laptop Designs

Technology grows too fast and to keep ourselves synchronized with the modern trends, we must take into account every progress whether that may be of past or of the future.

Compiled below is a list of the most futuristic concept laptop designs, some of which have won achievement awards while the rest are just too cool to know about.

Take a look and let us know which one of these do you think will most likely embrace reality in coming times.

1. Canova Dual Screen Laptop



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Tuesday, November 25, 2008

Applecore Interactive Demo Reel





A taste of some of the award winning work that Applecore Interactive has produced over the years.

Thursday, November 20, 2008

The new Applecore Interactive!

The new Applecore Interactive homepage has launched!

Check out our Creativity, Strategy and Technology at www.applecore.ca

Monday, November 17, 2008

Juggling Instructions

1. Start with two balls, one in each hand. Throw a ball from one hand to the other in an arc type toss.

2. When the ball reaches its highest point throw the next ball in a similar arc such that their paths do not cross.

3. Continue juggling until you are comfortable. Then start with two balls in your strong hand and the last ball in the other hand. Using the same directions above throw one ball from your strong hand up in an arc. When the first ball reaches its peak, toss the ball from your other hand. When that ball reaches its peak toss the third ball. At this point you should have already caught the first ball. Continue in this pattern throwing the balls back and forth.

4. A tip: when you do start with three balls, don’t worry so much about catching the balls as focusing on throwing them at the right time in a nice arc.

Statistics that will blow your mind

Apple’s 2008 Fiscal Q4 was one of the best quarters in Apple’s history posting revenue of $7.9 billion and net profit of $1.14 billion. A total of 6,892,000 iPhones and 11,052,000 iPods were sold during the quarter…which is more iPhones than every previous quarter combined (6.1 million) and the most iPods ever sold in a non-holiday quarter.
www.technologyexpert.blogspot.com

August 26, 2008 Mark Zuckerberg founder and CEO of Facebook announced they had hit a huge milestone: 100,000,000 people around the world are now using Facebook. www.facebook.com

Blogs allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it. There are over 175,000 new blogs every day and bloggers update their blogs regularly to the tune of over 1.6 million posts per day…or over 18 updates a second. www.technoratimedia.com

A web server survey for October 2008 indicates that there are 182,226,259 websites online, which reflects growth of 948,000 over September 2008. www.newsnetcraft.com

Q. How many emails are transmitted daily around the world?
A. About 1.2 billion are sent from non-spam sources. If you count the spam/phishing ones, it’s about 75% more…or 2.1 billion daily. www.wikianswers.com

It is estimated that YouTube consumed as much bandwidth last year as the entire Internet in 2000; and that over 13 hours of video are uploaded every minute. In March of this year, bandwidth costs were estimated at approximately $1 million a day. In April of this year, there were more than 83 million videos on YouTube. www.wikipedia.org

Friday, November 14, 2008

Can you juggle!?

???

1-800-GOOG-411





http://www.google.ca/goog411/

Tuesday, November 11, 2008

The First Interactive Election in History

With the flurry following the election results of the past week, it's no wonder that many industry insiders are pointing out the importance of social media in Barack Obama's campaign. These snapshots of social media stats, taken Nov. 3, 2008, show the figures behind each candidate's online standing:

Facebook

Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama has 380% more supporters than McCain

MySpace

Obama: Friends: 833,161
McCain: Friends: 217,811

Obama has 380% more supporters than McCain

YouTube

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 Subscribers: 28,419, (uploads about 2 a day), Channel Views: 2,032,993

Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain

Twitter

Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

Obama has 240 times more followers in Twitter than McCain

[Stats taken from the Web Strategy Blog by Jeremiah.]

Even just glancing at these statistics make it clear that Obama dominated the social media stratosphere. And given that the 2008 election had a record turnout, with media coverage that looked more like the Oscar pre-show, it seems clear that using this kind of platform grants access to a wide, diverse group of individuals who are ready and willing to listen.

There's a lesson about the future of interactive marketing in all this. The success of the Obama campaign, and its seamless integration of social media with other, more traditional campaign tactics, serve as a excellent reminder of the growing importance of social media, and how many companies must learn to embrace these new trends if they want to get their message heard, like Obama...or be left behind surrounded by unheard, mixed messages like McCain.

Wednesday, November 5, 2008

It’s a celebration!

Applecore Interactive has successfully passed the QMI external audit and has been officially recommended for ISO 9001:2000 certification!

We are the first company of our kind in Newfoundland & Labrador to receive this designation, and join a very elite list of web design companies across Canada and North America with the ISO 9001:2000 certification.

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ISO (International Organization for Standardization) - http://www.iso.org/
ISO 9001:2000 - http://en.wikipedia.org/wiki/ISO_9000
QMI – SAI Global - http://www.qmi.com/registration/iso9001/

Tuesday, November 4, 2008

Ocean View Hotel

Located ideally inside Gros Morne National Park, the Ocean View Hotel (http://www.theoceanview.ca/) was in the process of reinventing itself as the premier accommodations of Rocky Harbour, NL, making the change from motel to hotel and incorporating a complete re branding. With its prime location and excellent record of service, the hotel needed a website re-design that would better reflect their fresh new image. The upgrade involved an elegant, more professional interface, a content overhaul and the development of an online booking system that would ease their guest’s ability to plan their stay.

You can check out the finished product here.

Using Annotations in YouTube Media

YouTube has long been a major centre of social media for organizations.

This year they unveiled Annotations, an interactive way for users to be engaged throughout their videos. Any videos uploaded by an organization contain the ability to display speech bubbles, notes, tags, or links to other YouTube videos as per that organization’s wishes. These Annotations can be dynamically placed anywhere on the viewing area of the movie for any desired duration. This presents a greater ability to inform or reach viewers.

More than just the added benefit of informing viewers, this new service provides the ability for users to completely interact with the video they are watching. For example:


In this video, the viewer is actually able to play the game and select an outcome.

Possibly one of the best features of this added service to YouTube is its ease of control. To edit Annotations go to the Edit video page or My Videos page as shown below and click “Annotations” under the listed video.



This will bring you to a page with four Annotations options, (Speech Bubble, Note, Spotlight, and Pause Annotation), a panel for editing your Annotations, and a preview video.



The owner of the video is able to drag Annotations around on their video, change the duration of the Annotations, and even insert links from that Annotation to a relevant YouTube video, like with the Shell Game video above.

Types of Annotations

Speech Bubble – This should be pretty self-explanatory. It is a speech bubble you can place in a video to make figures in that video look like they are saying something to the audience.

Note – This is for describing the video or providing a tidbit of information relevant to the video.

Spotlight – This works similar to tagging systems in photo galleries. The owner of a video can put a highlightable box over any figures in the video and when the viewer hovers over that box they see who or what is in that frame.

Pause Annotation – This will pause the video for any duration of your choice. A pause timer will appear on the video to allow the viewer to gauge how long the video will be paused for. This can be done to provide time for the viewer to read text or select a link.

Online Video Market Evolves, Begins Morphing Into New 'Storytelling' Device

YouTube and related technologies alerted the marketing world to a powerful new tool that speaks to the heart of what marketing has always been about: the art of conversation between brand and client. Applecore has always operated from the philosophy that in order to mobilize audiences or change behaviour, as a marketer it has to target hearts and minds – cognitive and emotive – simultaneously. Online video has provided us with one of the most effective methods of achieving this.

In a world of keyword clouds and content searches video has been standing in the back row, depending on clever content creators to direct traffic to the magical movie. Video tagging and content-rich descriptions are the beginning of overcoming this minor hurdle. In short, video is changing, video makes for powerful conversation and online video is growing.

At the recent OMMA Video conference in Los Angeles, the following article was released:
A year or so after the online video advertising marketplace emerged in earnest, experts on both sides of the table say it remains a vital but messy, complicated and often difficult-to-evaluate business--although it clearly is the future of what Madison Avenue has historically considered its dominant, persuasive advertising medium: television. Those were the conclusions of speakers and panelists participating in the OMMA Video conference here on Wednesday...

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Monday, November 3, 2008

Economic Uncertainty? Grow Out Of It!

Depressed along with the markets? Don’t be—it’s time to grow out of this crisis and into your next opportunity.

At a recent conference in Seoul, Sir Richard Branson said, “There are enormous opportunities when there is a crisis. In a situation like this, it’s absolutely essential to conserve cash. I think companies that do have cash owe it to their country and the people in the company to actually invest that cash in order to grow out of the crisis.”

Obviously our entrepreneurial solutions of the past 8 years got us to this point, so why wouldn’t the same tricks turn things around? The cowardly response is to cut: cut staff, cut training, cut marketing or anything else that would allow only the bare bones of an operation to continue.

The creative mind looks for opportunity.

Internet marketing offers a creative way to thrive in a crisis. Search engine marketing allows you to say exactly what you want to say to whom you would like. You reach a highly motivated person looking for your solution. and can additionally measure every result and change mid-stream if it fails to show results. If they don’t play, you don’t pay.

Invest in your website’s content management system (CMS) : By creating a CMS you take control of your content. No delay at the marketing department, the designer, the printer or publisher. You say what you need to say immediately. The cost? Only your time.

Online video has become the tool of the masses. Created with any variety of technology—a cell phone, a pocket camera or, if you like, a high definition camcorder with studio lights— and edited on the fly. Continue the brand conversation with your audience in the social web-o-sphere – on your website, YouTube, Facebook, Google Video. The opportunities are endless.

If you're worried about rivals poaching your clientele, you have an advantage: you already know your customer. Continue the conversation online through e-marketing. You control this distribution channel and the cost is minimal. All these online marketing endeavours are measurable, they are flexible, lean and nimble.

Still asking ‘why?’ Maybe you should try asking ‘Why not?’

In tough economic times, you’ll see some of your competition disappear. That’s only natural: in Branson’s words, the best always survive in a crisis. It is time to find the ‘E’ in creative, and outlast them all.

Saturday, November 1, 2008

Using Social Media to Reach People Who Don't Use Social Media

1. Develop Relationships with People Who Bridge The Gap Inside Other Organizations

You may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would.

2. Use Web 2.0 Tools to Learn About Real Life Public Events

There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.

3. Make Your Blog an Email Newsletter and Promote it Elsewhere

If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.

4. Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of

There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online?

5. Use the Internet to Make Yourself Smarter In Real Life

The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.

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How tough times will boost online marketing

Kelsey Group, a search and directory research firm, is predicting a boom in online marketing by home- and trade-services businesses. Today, just 33% of these businesses have Web sites, but Kelsey says that will nearly double by 2010. "Web sites will be viewed as a cost-effective alternative; a channel that didn't make sense in a booming market will fast become a necessity," the firm said in a news release. It suggests home-services businesses pay attention to consumer referral and community sites like Angie's List and ServiceMagic.

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