1. Develop Relationships with People Who Bridge The Gap Inside Other Organizations
You may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would.
2. Use Web 2.0 Tools to Learn About Real Life Public Events
There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.
3. Make Your Blog an Email Newsletter and Promote it Elsewhere
If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.
4. Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of
There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online?
5. Use the Internet to Make Yourself Smarter In Real Life
The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.
[ Read Entire Article ]
You may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would.
2. Use Web 2.0 Tools to Learn About Real Life Public Events
There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.
3. Make Your Blog an Email Newsletter and Promote it Elsewhere
If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.
4. Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of
There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online?
5. Use the Internet to Make Yourself Smarter In Real Life
The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.
[ Read Entire Article ]
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