Uninvited Guest- Igor Pays a Visit to Applecore

The aftermath of Hurricane Igor can be seen across the capital city today, and although St. John's was not one of the hardest hit areas it's a grave reminder of the power of mother nature. The staff and neighbours of Applecore seen her wrath first hand when a large tree in the front of Applecore's parking lot entrance on Quidi Vidi Road in St. John's, came crashing down and brought a few unsuspecting power lines with it.

Uprooted Tree Blocking Applecore Parking Lot Entrance- Parking Lot View

Uprooted Tree and Power Lines Blocking Applecore Parking Lot Entrance- Street View

Applecore was fortunate enough to escape with minimal disruption or damage and is back to business as normal. Unfortunately other businesses and residents in Igor's path didn't fair as well and the clean up continues. For more images of Igor's effects in Newfoundland click here. For YouTube videos of the flooding in St. John's click here.

Uprooted Tree- Applecore Parking Lot Entrance

About Igor

Hurricane Igor Made landfall in the province of Newfoundland late Monday night and lasted through Tuesday bringing strong winds and heavy rain. Rain accumulated up to 239 mm in the area of St. Lawrence, and in the area of Cape pine the winds reached 172 km/h. Just as an example of the magnitude of Igor's strength.

Extensive flooding, wind damage, and power outages were reported from all over the eastern half of Newfoundland Monday night and Tuesday as a result of hurricane Igor. Estimations for damage and suspected recovery times have not yet been determined, but it's for certain that Igor's path of destruction will take weeks if not months to repair.

For more information and unofficial storm totals on Hurricane Igor click here.

Rooms and Sites Come True

Rooms Come True is more than a furniture store. In fact, as their name suggests, it is about making dreams come true for parents of infants, little girls and boys, tweens and teens. Whether the dream centres around an animal kingdom, a sport or superhero, a princess or hues of pink, Rooms Come True provides the design elements and furniture to make it happen.

Owner of St. John's children's furniture store, Michelle Collins, says: "At Rooms Come True we want customers to relax, enjoy and walk away with great ideas for a room that they are excited to create and the products necessary to bring it all together



Michelle's vision for her store became the inspiration for her new website that Applecore is pleased to have created in collaboration with Michelle. The challenge was to create the same feeling of excitement, adventure, design and magic that a visitor to Michelle's store experiences. The website offers only a taste of the in-store experience where friendly and knowledgeable staff wait to listen, provide advice and ideas and help to create the perfect room for kids, from infant to teen.

Visit Rooms Come True at 585 Torbay Road St. John's after visiting the Rooms Come True website, or call Rooms Come True at 709-722-7788.

Applecore Interactive is pleased to have collaborated with Rooms Come True on another successful web project.

Sponsors and Partners

The Kids Eat Smart Foundation of Newfoundland and Labrador is a provincial organization that ensures that children attend school well-nourished and ready to learn. Its breakfast clubs across the province are supported by more than 4,000 volunteers.

Sponsorship as a Way to Give Back

Kids Eat Smart is only one of the causes Applecore Interactive has actively supported over the past decade. "Sponsorship is one of the most rewarding promotional partnerships any business can experience," says C.O.O. Wilma Hartmann. "It is a way to give back to a community and to make a difference to those causes that are important to us."

Being a Part of Successful Growth

In the early 2000's Applecore worked with the Kids Eat Smart Foundation in its rebranding which now flourishes in the hands of the organization's own staff. Watching the organization grow and support more than 200 breakfast clubs today is great reward to any sponsor and partner.

Camaraderie Amongst Sponsors

The Foundation keenly recognizes the value of its sponsors and partners - something every business looks for when it chooses to partner. The camaraderie amongst Kids Eat Smart donors bridges the divide between business rivals - recognition of a great cause taps into the very best in corporate spirit. Says Wilma, "It has been a privilege to rub shoulders with the some of the region's greatest corporations in unified support of a great cause."

Our Other Partnerships

Applecore's current sponsorships also includes the 2010 Juno Awards Ruckus on the Edge, the Health Care Foundation, Prof. TA Loeffler's 2010 Everest expedition and the Applecore Women's Hockey team (whose favourite place is the top of the women's recreational league!)

The first links of the New Year!

Just tossing out a few links for thought on this mid-winter's day: 

What Will You Miss When Newspapers Disappear? (Seth Godin via PSFK) 

Would a Greener Apple Make for Sour Grapes? (via Undercurrents blog) 

January 29th, 1895: Modern Electricity is born! (via Wired.com) 

>Free iPod/iPhone Wallpapers featuring rock stars through the decades (these guys always have great downloads like this -- check out the free handwriting fonts post from a few weeks ago). 

Britian Reports: Broadband for all by 2012. (via Brand Republic) 

How Typos and Factual Errors Could Be Killing Your Blog Readership (via The Blog Herald)

Tips to Stay Green Around the Office, at Virtually No Cost. (via Graphic Define)

Check out this barrage of Obama-inspired advertising: 

Tropicana Squeeze Hires Obama Lookalike and Kids. (via The New Advertising)

Pepsi Borrows a Slogan...and a Design...and an Entire Advertising Campaign. (via Debbie Schussel)

Coke Trades 'The Coke Side of Life' for the Chance to 'Open Happiness.' (via Business Week)

Test RSS Feed to AppleCore Facebook Page

Test RSS feed post to the in development AppleCore Interactive Facebook page. Stay tuned for more information and be sure to check us out soon on Facebook and add us to your groups.