Online Ad Revenue Grows 38% Over 2006 levels, Quadruples Over Just 5 Years
The Interactive Advertising Bureau of Canada (IAB) today announced that 2007 Canadian Online Advertising Revenues climbed to just over $1.2 billion for the year -- a 38% increase over 2006 actuals.
Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years -- building from $237 million in 2003, to the $1.2 billion mark in 2007 -- and is quickly closing in on more established mediums.
Of the $1.2 billion, approximately $260 million or 21 percent of ad revenue was received by French Canadian Online properties, representing year-over-year growth consistent with the rest of the Canadian market.
In response to a variety of shifts in the industry (including a high level of merger and acquisition activity in the Canadian media market, and the continued penetration of Online Ad Networks into the Canadian Online advertising space), IAB Canada's 2007 Revenue Survey process was revisited, with the objective of assuring the elimination of any past and ongoing duplication of ad revenue from these sources.
Canadian Online Publishers obviously had no difficulty in adjusting to the revised ask, as IAB Canada's 2007 Canadian Online Advertising Survey garnered a response rate of over 90% for companies with anticipated revenue of over $5 million. "The industry can feel confident about all past and present numbers," says Martin Lundie, Partner, Technology, Communications and Entertainment Assurance and Advisory Business Services for Ernst & Young LLP (who analyzes IAB Canada's Survey data), "Firstly, because the factors we adjusted for in the 2007 Survey were not present prior to 2006; and secondly, because of the extremely high response rate. Surveys with a high response rate from respondents with the most significant size, provide a very high degree of accuracy and reliability."
Publishers applied the improved methodology to both 2006 and 2007 numbers, and as a result, the actual Canadian Online Advertising Revenue for 2006 has been revised from $1.0 billion to $900 million, with all segments revised accordingly below.
In actual millions of dollars, 2007 vs. 2006 Canadian Online Ad Revenue by Advertising Vehicle, breaks down as follows:
[ Read Entire Article ]
The Interactive Advertising Bureau of Canada (IAB) today announced that 2007 Canadian Online Advertising Revenues climbed to just over $1.2 billion for the year -- a 38% increase over 2006 actuals.
Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years -- building from $237 million in 2003, to the $1.2 billion mark in 2007 -- and is quickly closing in on more established mediums.
Of the $1.2 billion, approximately $260 million or 21 percent of ad revenue was received by French Canadian Online properties, representing year-over-year growth consistent with the rest of the Canadian market.
In response to a variety of shifts in the industry (including a high level of merger and acquisition activity in the Canadian media market, and the continued penetration of Online Ad Networks into the Canadian Online advertising space), IAB Canada's 2007 Revenue Survey process was revisited, with the objective of assuring the elimination of any past and ongoing duplication of ad revenue from these sources.
Canadian Online Publishers obviously had no difficulty in adjusting to the revised ask, as IAB Canada's 2007 Canadian Online Advertising Survey garnered a response rate of over 90% for companies with anticipated revenue of over $5 million. "The industry can feel confident about all past and present numbers," says Martin Lundie, Partner, Technology, Communications and Entertainment Assurance and Advisory Business Services for Ernst & Young LLP (who analyzes IAB Canada's Survey data), "Firstly, because the factors we adjusted for in the 2007 Survey were not present prior to 2006; and secondly, because of the extremely high response rate. Surveys with a high response rate from respondents with the most significant size, provide a very high degree of accuracy and reliability."
Publishers applied the improved methodology to both 2006 and 2007 numbers, and as a result, the actual Canadian Online Advertising Revenue for 2006 has been revised from $1.0 billion to $900 million, with all segments revised accordingly below.
In actual millions of dollars, 2007 vs. 2006 Canadian Online Ad Revenue by Advertising Vehicle, breaks down as follows:
[ Read Entire Article ]
Posts
