Friday, July 24, 2009

Using Flickr to Promote Your Small Business

by J. Butler, Content Development Specialist

Here's a great idea for local businesses around Newfoundland and Labrador--and even beyond: get yourself a Flickr account. Flickr is a popular website for users to pool photographs in one convenient online space. Long used by bloggers as a photo repository, now you can learn to use it as a low-cost, simple way to build on the web presence your company already has.

It's as easy as 1, 2, 3, 4!

1. Open a Flickr account.

It’s quick and easy. Each photo in your Flickr pool will have its own web page; it will be up to you to provide clear titles, descriptions and tags. The trick is to fill your Flickr space with photos that really capture the heart of your business.

2. Figure out why your business needs Flickr.

Are you a tourism operator with lots of beautiful pictures of your destination but nowhere to put them? Are you a small crafts store with lots of product images? Or maybe your business is known for being a fun, social place to work and you want to show it off! Whatever your reason, figuring it out will save you a lot of confusion and second-guessing in the long run.

3. Tag everything properly.

Organize everything very clearly—don’t assume that your customers will have the patience to sort through 200 pictures before getting what they want. If you’re sharing this on social media, keep all your links and redirects straight. Giving your photos plenty of relevant keywords will also make it easier for search engines to find, improving your ranking on search engines like Google and Yahoo!.

4. Just jump in and get started!

Find out if any of your customers or fellow businesspeople are on Flickr and link to them. It’s a great opportunity for networking and spreading the word about your business. Provide plenty of ways for your customer to get back to your website. And most of all—be creative and have fun.


If a picture is worth a thousand words, get ready for your business to write a whole novel!