Monday, August 31, 2009

See What’s Fresh in Logo and Branding for 2009

by J. Butler, Content Development Specialist

Branding has always been one of our passions, so we keep on top of industry-wide trends. Our art department gives us the scoop on what they’ve noticed has become the new hot trends for logo and branding in 2009.


The Circle of Life
Circular patterns have become the new staple in logo design. There’s a reason why these are so popular: they’re simple, effective, and transfer well to other mediums, like business cards, billboards or even television.





Don't Delay the Overlay
Mixing 60s flair with modern technology, these logos pop in a sea of minimalist monochrome.







A One Line Drawing
Intricate and bold, these logos create a dynamic image for a brand that implies constant motion and never-ending connection.







The Linking Letters
Modern and sleek, interlocking the letters create a bold pattern from a key part of a company: the name.








Fun With Shapes and Space
These logos use negative space as part of the letter, forming a deeper meaning with the imagery. These are clever in execution, but also offer a multi-layered brand experience.






Off-Set Color
Retro and chic, these logos hint at a sophisticated, intentional sloppiness that can add charm and urban style.







Illustrate Your Point
Traditional and fun, using an illustration places your brand as part of an established, timeless aesthetic.








All logos courtesy the artists at Logo Pond.