by Greg Pike, Web Developer
Typically when people think about search engines, they think of Google. In the past few months Microsoft has been working hard to reset that mentality, but even the successful launch of Bing left critics forecasting the search engine was nothing more than fresh hype.
They were wrong.
Microsoft’s Bing continues to collect more and more market share. So much in fact that the search engine giant Yahoo joined forces to take a stab at Google’s incredible market share.
Note: Microsoft attempted to purchase Yahoo! last year for $44.6 billion. At the time Microsoft was running two ailing search engines, MSN and Live. Yahoo! turned down the offer.
Bing’s beautiful new brand, successful hype, and innovative new search technology are not the only reasons they are closing the gap on Google’s market share.
Recently I received a phone call from Microsoft welcoming me and our company to Microsoft AdCenter, Microsoft’s version of AdWords. We signed up to start using AdCenter as soon as Bing started making an impression in the search engine world.
The phone call I received was not just any generic call. I was asked for by name and the lady on the line complimented the website we were advertising, which happened to be a tourism website, and said that she and her family had already made plans to visit that destination for next year.
She also told me about the different free services available to us.
When I got off the phone I came to the realization that not only would Google never make that call, but they make it impossible to obtain personable support...no matter that their online support documents are still second to none.
Suddenly, Microsoft’s continuing momentum in the search engine ring is no longer a puzzle to me.
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