Tuesday, November 10, 2009

Harvard Explores the Future of Social Media



by Jill Butler, Content Development Specialist

A remarkable social media experiment is happening on the campus of one of America’s most prestigious universities.

Harvard University has made Justice, one of the school's most popular courses, available online. Professor Michael Sandel is an internationally renowned mind, and explores political philosophy through thought-provoking topics such as same-sex marriage, civil rights and whether lying can ever be good. It’s a great way to educate Harvard students, but then, distance courses are nothing new on any university campus, even before the internet.

If the story stopped there, Applecore wouldn’t be writing a blog post about it.

Because this course isn’t only a course for Harvard students. This is available to anyone with the inclination and an Internet connection.

Each lesson—which run about 55 minutes each—has been loaded onto YouTube and posted to its website, which also features reading lists, pop quizzes and a discussion circle.

So really, it’s like you’re attending Harvard, but without paying the sizable tuition or stirring from the comfort of your own home.

What’s the Why?

My first thought when I heard about this was trying to figure out why Harvard would do this. And after much reflection, I think it can be explained in a word: exposure.

After all, the press coverage of this virtually unprecedented move by an Ivy League college has been extensive, and very positive.

But isn’t Harvard essentially trading their intellectual advantage for a couple of press releases? After all, prestige and exclusivity is what makes Harvard an impressive note on your resume, not that just anyone who’s willing to listen can benefit.

This is where the extraordinary part comes in.

Harvard Leads the Future

The Ivy League hasn’t exactly built a reputation for going with the flow. Introducing this high-production, universal course offering demonstrates that Harvard is not just some stuffy out of touch institution unable to keep up with new media and the latest technologies.

But what’s more, this website could go a long way for improving public opinion of the school, which goes a long way in a recession when many people question spending thousands more on an education which no longer guarantees success. Now, everyone can have a taste to see what all the fuss is about.

And let me tell you—this online course is not filler. It’s thought-provoking and intellectually vigorous, demanding you pay attention from the word go. It’s a great chance to see why a Harvard education is so valuable.

Where’s the Real Lesson?

But most of all, this legitimizes social media in a way that is unprecedented. YouTube isn’t just clips of animals doing funny things; Harvard University, the creme de la creme, uses it to teach its students! Comment boards aren't just a haven for slang; it can be the birthplace of carefully considered philosophical discussion!

This goes a long way in demonstrating the real future of social media. When YouTube was first introduced, did anyone really imagine that it would be adopted by a prestigious college to explore complex ideas of human development? To reach and educate a global audience?

Beyond instant messaging, Facebook pokes, or retweets, this makes it clear that the future of social media is as limitless as our imagination. Or perhaps, more accurately, our ambition.