Tuesday, October 28, 2008

Windows 7: Microsoft's secret weapon against Google

October 27, 2008 (Computerworld) With the first public alpha release of Windows 7 due today at the Microsoft PDC2008 conference, the outline of the new operating system is taking shape. What you won't see when that alpha comes out is the way that Microsoft will try to use Windows 7 as a Trojan horse in its war against Google.

Google's domination of the search market continues unabated, but Microsoft hasn't given up on it. Microsoft CEO Steve Ballmer recently said that his company is willing to lose "5% to 10% of total operating income for several years" to fund its ongoing attempt to make inroads into the search market. Much more than search is at stake. Google wants to replace Microsoft's desktop-based applications, such as Office, with its cloud-based applications, such as Google Docs.

So where does Windows 7 come in? What new features can Microsoft possibly introduce that will help it overtake Google in search and retain its domination of productivity software such as Office?

Microsoft's secret weapon in Windows 7 is not what features the operating system has, but instead what features it doesn't have. Microsoft is stripping Windows 7 of some of Windows' best built-in applications, and it's making them available only as downloads on its Windows Live site.

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