Monday, April 25, 2011

Excellent Cause, Elegant Campaign, & Ecommerce = Huge Success!

The Dr. H. Bliss Murphy Cancer Care Foundation is a shinning example of how a charitable organization and Ecommerce can work together to make a difference.

The foundations ongoing campaign, Sparkles of Hope Braceletshas had tremendous success to date and continues to sell out orders in advance. The idea behind the bracelet campaign is that each colored Swarovski Crystal represents a type of cancer treated here at home, truly allowing for a united fundraising effort for all types of cancer. This holistic approach to fundraising combined with the use of an online ordering/purchasing system has generated great campaign buzz and results.


Give a bracelet in memory, in honour, or in support, there's no wrong reason to give. All proceeds from these bracelets help to further advance the quality of local cancer care, treatment and research. If you'd like to purchase your own Sparkles of Hope Bracelet and support the fight against cancer click here.

The Dr. H. Bliss Murphy Cancer Care Foundation is a registered charity established to raise funds to support the Dr. H. Bliss Murphy Cancer Centre (in St. John's) and its affiliate cancer programs throughout the province of Newfoundland and Labrador.

All contributions to the Dr. H. Bliss Murphy Cancer Care Foundation remain in the province and are used to:

• enhance regional programs close to the patient's home;
• support local education and research projects;
• fund patient support programs and services; and,
• acquire cancer treatment equipment.